MAGNERS BECOMES OFFICIAL HARD CIDER OF RUGBY UNITED NEW YORK
FOR IMMEDIATE RELEASE
NEW YORK (February 14, 2019)- New York’s first professional rugby franchise, Rugby United New York, announced Magners® Irish Cider as an Official Sponsor for the remainder of the 2019 Major League Rugby season. Recognized as one of the most distinguished drink brands in European rugby, Magners will become the Official Hard Cider of Rugby United New York.
The one-year agreement between Magners and the MLR expansion franchise will run for the remainder of the 2019 season, offering the drinks brand numerous activation opportunities both in stadium and in the community.
Per the agreement, Magners will become the presenting sponsor of all Official Rugby United New York Watch Parties held at the Pig n’ Whistle on 36th street, beginning this Saturday at 3 PM EST, when RUNY faces off against undefeated, league leaders NOLA (New Orleans) Gold. In addition to those rights, Magners will become the presenting sponsor of the Man of the Match award, presented at the end of each competition.
“Magners Irish Cider has had a strong presence in the European rugby market for quite some time now,” RUNY Owner James Kennedy said. “We are excited to have them join the Rugby United New York family and become a player in the American rugby market.”
“Rugby is a big part of Irish culture here in the US and Ireland,” said Megan Skinner, Brand Director, Magners USA, “Magners is proud to support the growth of the game here in America, and especially in New York City which is the largest market for Magners in the US.”
RUNY kicked off their inaugural Major League Rugby season with a historic win, 25-23, at the San Diego Legion. Their season continues this Saturday, February 16th against the New Orleans Gold, who are currently undefeated and a top of the league table. It will be broadcast LIVE on SNY, ESPN+, and Facebook for our international fans.
About Magners Irish Cider
Magners has been made in Clonmel, County Tipperary, Ireland since 1935. Magners is the oldest Irish Cider, and today’s batches are made with the same recipe created by founder William Magner over 80 years ago. A countrywide favorite for celebrations and drinking rituals since its inception, Magners has come to be defined by authenticity, high-quality craftsmanship, and historically unique purity of taste. http://usa.magners.com
About Rugby United New York
Rugby United New York is a professional rugby team who joined Major League Rugby as an associate member in 2018, playing a brief, but successful exhibition season. Their first full MLR schedule will take place in 2019. When they officially join the league, RUNY’s vision is to bring the excitement of professional rugby to the New York sports landscape. The use of rugby’s core values of teamwork, respect, and discipline will help to educate, inspire and connect with the New York Community. Rugby United New York, the city’s first professional rugby franchise, strives to unite the entire rugby community and enrich it at every level throughout the region. The team was founded by James Kennedy of the Murphy Kennedy Group, who is an active supporter of grassroots rugby.
MLR is a professional rugby league that launched in April of 2018. It’s an initiative of the American rugby community, in partnership with private investors, who believe that American rugby can thrive at the highest levels: as a commercial enterprise; as an influential player on the international scene; and as a participation sport at the youth and senior level. MLR is the pinnacle of the American rugby, and provides a rallying point for local communities, a focal point for American rugby fans, and an aspirational destination for young athletes. For more information, visit usmlr.com.
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